Nemesis
Nemesis is a brand consultancy and forecasting studio working across strategy, language and creative direction.
Founded by Emily Segal and Martti Kalliala, we help clients design for cultural complexity.
Our clients range from emerging technology protocols to established consumer and luxury brands. The New Yorker called us an “’alternative’ consultancy”. We are based in Los Angeles and Berlin.
Get in touch at info@nemesis.global
Services
Brand Strategy
Articulating the who, what, how and why at the heart of the brand. Distilling vision and values. Positioning the brand in its competitive landscape and the world at large.
Creative Direction
High level creative direction across different mediums: graphic design, UX, art direction, sound and more. Execution of design strategies in collaboration with a pool of world class creative talent.
Language and Communication
Developing key brand narratives, tone of voice, taglines and a system of codes and best practices for communication and marketing. Product naming and naming systems.
Cultural Research
Provocative, actionable research on vectors of change across consumer behavior, cultural codes, communication and more.
Get in touch at info@nemesis.global to see what we can do for you.
Clients
Press
Cultured Mag
Nemesis Collects Market Intel and Transforms It Into Art
by Fiona Alison Duncan
It’s Nice That
Branding is no longer the opaque art it once was
by Lucas Mascatello
Office Magazine
NEMESIS
by Christopher Schreck
Mousse
Creating Coincidence: Virgil Abloh
Virgil Abloh in conversation with Emily Segal
Monopol
Die Zukunft ist eine Lüge
By Philipp Hindahl
Helsingin Sanomat
Elämysten Jälkeen
By Iida Sofia Hirvonen
Team
Emily Segal, co-founder of Nemesis, is a strategist and forecaster based in Los Angeles.
As an internationally recognized expert on brands and cultural change, her clients have included Prada, Supreme, the Metropolitan Museum of Art, MTV and many others across luxury and technology. Before founding Nemesis, she co-founded the trend forecasting group K-HOLE, the collective best known for coining the term normcore. K-HOLE's free PDF trend reports on the nature of millennial change were downloaded half a million times and their work has been presented at galleries and museums internationally. Vogue called them “pop culture’s favorite trend forecasters.” Segal led the trend forecasting practice at Wolff Olins in New York, where she was also trained as a strategist, and went on to work as a strategist at 2×4. At Nemesis she’s developed an interdisciplinary practice that bridges cultural heavyweights, luxury mainstays, and emerging protocols.
Martti Kalliala, co-founder of Nemesis is a strategist and designer, based in Berlin.
He has led strategy work for clients across industries with a particular focus on brands built around new technology. Parallel to Nemesis he is half of the influential electronic music duo Amnesia Scanner, known for its audio-visual live shows, innovative approach to the presentation and distribution of its music and collaborations with brands such as Balenciaga and Gentle Monster. He’s a "Dazed 100" – the annual cohort nominated by Dazed magazine that recognizes 100 creatives and changemakers who are shaping youth culture – and the author of many essays on culture, technology, and design, published in Spike, Harvard Design Magazine, Kaleidoscope, Flash Art and others. Originally educated as an architect he started his career working for OMA, the office of Rem Koolhaas, in Rotterdam.
Autonomous Strategy
It’s a strange time to be a knowledge worker (or strategist, or a “creative”). It feels like world of information has fundamentally changed overnight, and the rate of change only appears to be accelerating. Everyday our feeds announce that strategists and creatives are going to be replaced en masse, lose their jobs, or face reduced earning power because of the latest advancements in AI. At the same time, it seems we’re all about to be drowned in increasingly sophisticated slop, devaluing the very thing we both make and are experts in navigating: culture.